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Want to become a real estate agent in NYC?
Well, that’s a great decision. It can be a profitable venture due to the booming real estate in NYC.
However, the real estate is constantly changing, requiring agents to stay updated and competitive. Your clients expect you to deliver quick and better deals with a personalized experience. The challenge is even bigger as you have to compete with other local agents.
You can excel in this competitive sphere by working over your marketing, customer service, and network building. Here’s how…
Identifying your target market is vital for your real estate business. After all, not all buyers have the same housing needs.
For example, you deal in properties with a garage sloped driveway and a yard. Although it may attract young couples, it can turn off older adults due to the sloped driveway which can make travel difficult and limit access to the garage or entryways. Besides, a yard is likely to be maintained frequently. That’s why you should zero in on the right clients.
Here are the things you should consider to identify your target market.
Over 90% of people search for home or real estate services over the Internet. If you don’t have your traces online, you are simply missing a huge number of customers. Have a website built with all the information. Spread your business profiles over social networking platforms like Twitter, Facebook, and Instagram. You can also run a paid ad campaign over search engines like Google and Bing.
While online presence can boost your opportunities, referrals and word-of-mouth are still relevant to growing your business. This is because most people still prefer a reference from friends, peers, or their relatives when it comes to buying or selling the home.
Many owners in NYC are looking to sell off their houses as soon as possible due to divorce, dispute, migration, or financial trouble. These houses are less likely to be listed as their owners are in great haste. You can locate such houses by looking for the signs like FSBO (For Sale by Owner).
Keep in mind that real estate is not a one-man show. You can’t do it on your own. You need support and network to get succeed. Therefore, form partnerships with other agents who are willing to assist you. It also means you will help them succeed in their venture as well.
You can team up with bankers who give home loans. You can partner with builders, interior designers, and maintenance companies. This way, you can recommend their services to your clients. And your partners will refer the potential buyers or sellers to you.
Even if your client ends up with their home and plans to stay there permanently, it is important to stay in touch with them. You don’t need to contact them all the time. Just send out cards during the holidays. Keep in touch enough to say hello and remind them that you’re still in the trade. When your clients have you on their minds, they are more likely to refer their friends or family to you.
Last but not least—always be available to help your clients. Yeah, it can be challenging if you have several clients at one time. In this scenario, respond to their call or queries when possible. In fact, it may take as little as 5-10 minutes to help them out. Ask them for their preferred modes of communication, such as email, call, or texts.
Becoming a successful real estate agent is all about staying proactive, building a relationship, marketing, and above all, taking care of your client. What do you think? Let us know by commenting below!