Landlord’s Guide: How Much to Charge for Rent

By: ROS Team

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Price your rental property too low, and you could be leaving money on the table. Price it too high, and you might not attract any tenants at all. So how to determine the rental price of your property correctly? Follow these tips to get started.

What Is A Rental Property?

A rental property is a piece of real estate that is leased or rented out to a tenant for them to use as a residential or commercial dwelling. The owner of the property acts as the landlord and collects rent from the tenant.

Why Is Setting The Right Rental Price Important For Landlords?

One reason setting the right rental price is important for landlords is because it can impact their ability to attract tenants. If the price is too high, potential renters may look elsewhere for housing. On the other hand, setting the price too low could result in lost income for the landlord.

Additionally, setting the right rental price can also impact tenant retention. If a landlord constantly raises the rent beyond what is fair or reasonable, tenants may choose to move out once their lease is up. This can lead to a high turnover rate, which can be costly and time-consuming for the landlord.

How Much Should I Charge For Rent?

Rental charges can often be a source of contention between landlords and tenants. While landlords need to charge enough rent to cover their expenses, keeping rental rates affordable for tenants is also important.

Here are some things to consider when setting rental rates:

1) The Local Market

It’s important to know what other landlords in the area are charging for similar properties. If you charge too much, you may have trouble finding tenants; if you charge too little, you may not be able to cover your costs.

2) The Condition Of The Property

A well-maintained property with updated features will likely command higher rental rates than a fixer-upper.

3) The Amenities Offered

Properties with amenities like on-site laundry or parking may be able to charge a premium.

4) The Length Of The Lease

Shorter leases will generally command higher rental rates than longer leases.

Ultimately, it’s up to the landlord to decide what rental rates to charge. However, it’s important to strike a balance between making a profit and keeping rental rates affordable for tenants.

How to Get a Good Rent Estimate?

If you’re looking for appropriate rental charges, you’ll want to get a good estimate of what the rent will be.

Here Are Some Tips On How To Get A Good Rent Estimate:

  1. Look up the average rent prices in the area. You can use websites like Rentometer or Zillow to do this.
  2. Consider the size of the apartment and the amenities it includes. The larger and more luxurious the apartment, the higher the rent will be.
  3. Call different property management companies and ask for their estimated rents for similar units.
  4. Use an online rent calculator. Simply enter your desired location, unit size.

What Does The 2% Rule Say?

The 2% rule states that a landlord should charge rent that is equal to 2% of the property’s market value.

This rule can be used as a starting point for determining rent prices, but it is important to also consider factors such as location and demand for the property.

It is also important for landlords to regularly review and adjust rent prices to keep up with market fluctuations.

Common Mistakes Landlords Make While Setting Rental Prices

Many landlords, especially first-timers, make several mistakes while setting rental prices. Some common mistakes include:

  1. Not researching the local market and setting the price too high or too low compared to similar properties.
  2. Failing to factor in maintenance and upkeep costs when determining the rental price.
  3. Not adjusting the rental price for inflation or market changes.
  4. Being inflexible with rental pricing, such as not offering discounts for longer lease terms.
  5. Not regularly reviewing and adjusting the rental price based on market conditions and tenant feedback.

How Much Should I Charge For Rent For One Room?

It depends on the market in your area. To get an idea of what others are charging, check out listings for rooms for rent in your area on websites like Craigslist or PadMapper. You can also look into services like Airbnb that allow you to charge by night or by the week.

As a general rule of thumb, you should price your room at around 75-85% of the market rate in your area. So if the average rent for a room in your area is $600/month, you would charge between $450 and $510/month.

Keep in mind that this is just a starting point, and you may want to adjust your price depending on what amenities you offer (like parking, laundry, etc).

How To Determine Rental Price – Final Say

There are a few things you’ll want to take into account when pricing your rental:

  • Your monthly mortgage or rent payment
  • The cost of repairs and maintenance on the property
  • Utilities (water, trash, heat, etc)
  • Property tax rates in your area
  • Insurance costs for the property

Once you have all of that information, you can start ballparking a price for your rental.

How to Get a Fair Rent Estimate

Before deciding on rental fees, be sure to consider the following:

  • Get Connected: Use online communities to communicate with other landlords.
  • Check Out Rental Sites: Examine local comps on sites like NY Rent Own Sell. Look for rental ad templates to help you create an ad that attracts qualified applicants.
  • Consider the Value of your Property: If no one is applying or expressing interest in your rental, it may be because your rent is too high given the unit’s location and lack of amenities like nearby parking.

Look at Your Apartment’s Amenities

Comparing properties is necessary, but it’s also necessary to look at the property’s amenities.

An inside-unit washer and dryer, for example, may justify a higher price if you find a comparable property of similar size that doesn’t offer the same.

Some of the top features tenants look for that may help you as you consider how to determine rental prices are:

  • Parking: This is a significant plus for many renters. Check to see if competitors offer assigned parking, an oversized garage, or easy access to street parking.
  • Security: Security is always a plus since it gives the tenant peace of mind regarding their safety. Research whether your competitors have installed any smart home technologies or security systems.
  • Location: The apartment’s location might be key in differentiating your unit from competitors. A prime location can boost your unit’s value and allow you to charge a premium above other units. Give yourself extra points (and higher rental rate) if it’s located in a good school district or near restaurants, grocery stores, retail shops, or public transportation.
  • Swimming pools, patios, and balconies are also fantastic additions that attract potential renters.


How Much Should I Rent My House For?

Figuring out how much to rent your house for can be tricky. You’ll want to take into account a variety of factors, including the cost of living in your area, the size and condition of your home, and how competitive the rental market is.

That said, a good rule of thumb is to price your home at about two-thirds of what it would cost you to buy it. So if you’re buying a $200,000 home, try to rent it out for around $133,333 per year. Keep in mind that this rule is just a guideline, and you should always consult with a real estate agent to get more accurate numbers.

How Often Can A Landlord Raise Rent In New York?

Landlords are allowed to raise the rent once every year as long as they give their tenants ninety days’ notice.

However, if the landlord owns multiple buildings in New York City, then they are only allowed to raise the rent on one of those buildings once a year.

Additionally, landlords can’t raise the rent more than six percent each year, no matter how many increases they make.

What Is The Average Rent In NYC?

The average rent in NYC is around $2,000/month. However, there is a wide range of prices depending on the neighborhood. For example, the average rent in Harlem is only around $1,000/month, while the average rent in Manhattan is over $4,000/month.

How To Calculate Rent Of A Property?

To calculate the rent of a property, you will need to know the square footage of the property, the monthly mortgage payment, and the occupancy rate.

Rent = (Square Footage * Monthly Mortgage Payment) / Occupancy Rate

How Do I Put My House Up for Rent?

First, determine what type of rental arrangement you want to have, such as a traditional long-term lease or a vacation rental. Then, gather all necessary documents, such as the property deed and any applicable licenses or permits.

Next, set a competitive rental price by researching similar listings in the area. Finally, market your property by listing it on rental websites, advertising in local publications, and possibly even holding an open house for prospective tenants.


As you prepare your rental listing, emphasize and promote your unit’s most unique and desirable amenities and features. Losing a good prospective renter because you forgot to hype up certain key features is the last thing you want to do.

Charging the best rental price is only one of the many factors of establishing a successful rental business. Landlords can use an interactive platform like to help find additional resources for maximizing their rental property success.