Why Prebuilt Sauna Investment is Heating Up Real Estate Markets

By: ROS Team

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Whether you’re looking to buy, sell, or rent a property soon, wellness design features like prefab home saunas are increasingly sought-after additions, regardless of how much the real estate market fluctuates.

Indeed, our health and well-being have become key considerations when searching for properties. As more people across the United States prioritize in-home amenities that fit with their lifestyle preferences. This has inevitably created a niche in the market, and it’s one that you should be aware of when considering home improvements.

Among the most popular wellness additions, the market demand for indoor and outdoor saunas has quite literally boomed in recent years. As increasingly more people seek ways to incorporate their very own spa retreats at home. If you’re reading this and nodding your head at the same time, then it’s clear you have already considered the possibility.

Whether the sauna is conveniently placed in a basement or spare room, garden, or backyard, the range of options and possibilities has also improved with time and technology. Likewise, rather than being a luxurious aspiration, prefab sauna installation has also become far more affordable, and that only increases the appeal.

What Are the Advantages of a Prebuilt Sauna?

Beyond the health and wellness trends that are steaming their way across the United States, many factors have contributed to the growing desire for an easy-to-install prefabricated sauna at home, largely driven by our changing lifestyles and home improvement preferences.

This has quite literally heated up the demand for popular brands like Almost Heaven and Heritage, given that both manufacturers offer prebuilt indoor and outdoor sauna options, without sacrificing the quality of materials to achieve desirable and cost-effective solutions.

Advantages of a Prebuilt Sauna
Photo Credit: Canva


Prebuilt sauna kits make the process much easier, thanks to technological advances in recent years, even allowing for customization so that you can add unique personal touches to the overall appeal.

Now, let’s take a closer look at some of the specific advantages that are shaping the decisions of homeowners. They seek to invest in saunas that will increase the value and attractiveness of their properties.

Health Benefits

Saunas are renowned for their potential health benefits. For example, using a traditional and stylish Harvia Spirit electric sauna heater not only looks great. But the warming embrace it produces can also help to relax muscles, relieve tension, and promote your overall relaxation. These features can be particularly beneficial if you’re dealing with stress, anxiety, or muscle soreness.

The heat produced in a sauna will cause your body to sweat, which can aid in detoxification by flushing out toxins through the skin. Some in-depth research also suggests that regular sauna use may have cardiovascular benefits, such as improving blood circulation and reducing the risk of heart disease.


Having a sauna at home eliminates the need to travel to a gym or spa, saving time and effort, and inevitably increasing the level of convenience. Undoubtedly, this can be particularly appealing if you’re an individual with a hectic lifestyle and busy schedule, struggling to carve out enough time for self-care activities.

With a luxurious prefab indoor or outdoor sauna at home, your passage to relaxation and rejuvenation is just a few steps away, making it far easier to enjoy sauna sessions whenever you please. Regardless of your daily or weekly routines, that sauna will always be there whenever you want.

Home Improvement Trends

The wellness industry has experienced massive growth in recent years and is currently estimated to be worth $1.8 trillion dollars globally, with more people investing in home improvements aimed at enhancing their well-being.

In-home saunas are increasingly viewed as essential property improvement considerations, akin to planning new kitchens and bathrooms.

Within the real estate market, installing a sauna not only adds value to the property but also creates a dedicated space for relaxation and self-care, aligning with the broader trend of prioritizing wellness and mindfulness in daily life. Likewise, easy-to-assemble prefabricated sauna kits make fitting less complex and cost more affordable.

Design and Customization

One of the advantages of having an in-home sauna is the ability to customize the experience according to your personal preferences. Homeowners can choose from a variety of sauna types, such as traditional Finnish saunas, which are a particular hallmark of the renowned Finlandia brand from the Scandinavian country.

There’s also a wide selection of designs and sizes available, while the diversity of natural sauna materials can enhance the aesthetic appeal of any outside space, whether it’s a garden or terrace. One fine example is the creatively curved Pod styling of the Dundalk outdoor saunas made in Canada

Additionally, personal touches can be added that can enhance the sauna experience, including lighting and sound systems, and aromatherapy options that increase ambiance, all tailored to create the ideal environment.

Long-Term Cost Savings

While the initial cost of installing an indoor or new sauna may seem significant, the long-term investment benefits cannot be ignored. Especially when considering prebuilt options that save on what might otherwise be a potentially costly installation.

Think about how your own regular visits to a commercial sauna or spa can add up over time. Especially when factoring in membership fees, session costs, and travel expenses. By having a sauna at home, you can enjoy unlimited access to its benefits without incurring additional expenses, aside from the most basic maintenance and running costs.

Over time, the convenience and accessibility of a home sauna can outweigh your upfront investment, producing a solid return on the initial investment, and making it a financially savvy choice for wellness enthusiasts.

Privacy and Comfort

For many of us, privacy and comfort are essential considerations when it comes to relaxation and self-care activities. In-home saunas offer a private sanctuary where you can unwind and relax, without concerns about sharing space with strangers or feeling self-conscious.

Whether it’s enjoying a solo sauna session or inviting close friends and family for a cozy wellness gathering. The privacy and comfort of a home sauna will contribute to your enjoyment of a more intimate and personalized experience.

And when you have that kind of privacy available, any self-conscious thoughts will quickly evaporate.

When Did the In-Home Sauna Trend Begin?

The growing focus on in-home wellness amenities was already trending across the United States. Even before the pandemic deeply impacted our social and healthy living routines. But during the lockdowns and over the following years, the demand for well-being investments in residential properties has quite literally exploded.

Since the pandemic, spending on wellness amenities at home has continued to rocket upwards and shows no signs of slowing down, leading to “wellness real estate” becoming an acknowledged term in the property business. This has become far more than just a catchphrase for a specific niche of home improvements.

While celebrating the third annual Wellness Real Estate and Communities Symposium in 2024, held at JPMorgan Chase in New York City, industry experts projected growth in the sector will reach almost $900 billion USD by 2027. Much of this consistent growth is being fueled by the demand for in-home wellness amenities.

The Bottom Line

So, taking all these factors into account and just as we suggested at the top of this article, saunas, and other wellness home improvements can add value to your property.

Incorporating wellness features offers a solid return on your investment, helping real estate buck fluctuating price trends by enhancing desirability, and providing a “wow” factor that nobody can ignore or dismiss. Of course, this is handy to know if you’re selling or renting out properties, and just as useful when you’re looking at buying or investing in real estate.