Real Estate Marketing: How to Get More Clients

By: ROS Team

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Finding clients for your real estate business can be tough, but it doesn’t have to be. There are many ways to find potential clients and get your business in front of them. In this blog post, we will discuss some best ways to get clients in real estate.

What Is a Client In Real Estate?

Before we dig deep into how to get clients for real estate, it is important to understand what the term ‘client’ means in real estate.

In simple words, buyers and sellers of real estate are called clients. A client real estate is someone who retains the services of a professional, in this case, a real estate agent. The agent represents the interests of their client in the purchase or sale of real estate.

How To Get Clients For Real Estate – 12 Useful Ways

best ways to get clients in real estate
Photo Credit: Elements Envato

1) Network With Other Professionals

One of the easiest and best ways to get clients in real estate is to connect with other real estate professionals. All you need to do is build relationships with real estate professionals, attorneys, and home inspectors who may be able to refer clients to you.

Also, try to have an understanding with your local lenders and loan officers who also have the potential to send business your way.

2) Social Media

Utilize social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more to build relationships online and gain exposure for yourself or your company. You can even join groups related to real estate on social media in order to stay up-to-date on industry trends and meet new people who may become potential clients.

To create a Social Media profile, do the following:

  • Create a social media profile for your real estate business. Make sure to include a link to your website, as well as contact information.
  • Use hashtags when posting about real estate on social media. Some popular hashtags to use are #realestate #housesforsale #property #investment #buyahouse, and many more.
  • Connect with other real estate businesses on social media. This can be a great way to exchange tips and advice, as well as connect with potential clients.

3) Cold Calling

Reach out directly to potential clients via cold calls, either by phone or email. Make sure that you understand how much time prospects need to make a decision and how often you should follow up.

Start by creating a list of potential leads. This can be done by conducting research online or in your local community. Once you have your list, begin with the leads that are most likely to be interested in what you have to offer.

Call each lead and introduce yourself. Explain what you do and why you’re the best person for the job. Be prepared to answer any questions they may have. Also, ask for their contact information so that you can follow up with them later.

4) Join Industry Organizations

Joining professional organizations related to real estates, such as the National Association of Realtors (NAR) or local Multiple Listing Service (MLS), can be extremely beneficial in terms of gaining connections, staying informed on industry trends, and becoming better educated on how the business works.

5) Open Houses

Open Houses are a great way to get more clients in Real Estate. By hosting an open house, you can showcase your property to potential buyers who may not have been aware of it before. You can also use open houses as an opportunity to meet new people and build relationships with potential clients.

6) Content Marketing

Writing blog posts and articles or creating other forms of content related to real estate can help increase visibility for your business and establish credibility as an expert in the field. Follow these steps while marketing your content:

  • Create a blog and post content related to Real Estate topics.
  • Share your blog posts on social media, and encourage readers to share them as well.
  • Get involved in online forums and groups related to Real Estate. Share your expertise and connect with potential clients this way.
  • Write guest posts for other blogs related to Real Estate. This will help you reach a new audience and build your credibility as an expert in the industry.

7) Partner with Businesses

Partner with businesses in your area to cross-promote services. For example, if you are a real estate agent, partner with a local mortgage company to host joint events and offer joint discounts on services.

Develop marketing materials that highlight the benefits of working with both your business and the business you are partnering with. For example, if you are a real estate agent, develop a flier that touts the fact that working with a local mortgage company will help home buyers get pre-approved for a loan quickly and easily.

Host joint webinars or teleseminars to educate potential clients about the benefits of working with both your businesses. This is a great way to reach out to potential clients who may not be familiar with your businesses or who may be considering working with a competitor.

Cross-promote your businesses on each other’s websites and social media pages. Make sure to include links to each other’s websites and social media pages so potential clients can learn more about what each business has to offer.

8) Sponsor Local Events

Get involved in local events such as home shows, sports leagues, or community gatherings where you can showcase your expertise in real estate and make connections with potential clients.

9) Offer Online Services

Create online services such as virtual tours, how-to videos, or even courses that potential clients can access to learn more about the real estate market and how they can benefit from working with you.  Doing this will not only make it easier for prospects to find you, but it will also help build trust in your knowledge and expertise in the industry.

10) Create A Website And Blog

In today’s digital age, having an online presence is essential for businesses of all sizes. One way to create an online presence is to create a website and blog. Create a website and blog that provides information on the real estate market. Include tips for buying and selling real estate, as well as information on the latest trends in the market.

Furthermore, make sure your website is easy to navigate and includes clear contact information. Lastly, make sure your website is optimized for search engines so that potential clients can easily find you online.

11) Buy Leads

Buying leads is a great way to get started in real estate because it gives you an immediate pipeline of potential clients.

You can buy leads from a variety of sources, including online lead generation companies, real estate brokers, and individual home sellers. When you buy leads, be sure to vet them thoroughly to ensure that they are quality leads.

12) Email Marketing

The last tip on how to get clients for real estate is Email Marketing. It is a great way to get more leads and clients in real estate. You can use email marketing to contact past clients, send out market updates, and promote new listings.

To get started with email marketing, you’ll need to create a list of subscribers. You can do this by collecting email addresses from past clients, website visitors, or other sources. Once you have a list of subscribers, you can start sending out email campaigns.

There are a number of different software programs that you can use for email marketing. Some of the most popular programs include MailChimp, AWeber, and Constant Contact. These programs allow you to create custom email campaigns, track your results, and analyze your data.

client real estate
Photo Credit: Elements Envato


Is It Difficult To Find Clients As A Real Estate Agent?

Yes and no. It definitely takes a lot of effort to get clients as a real estate agent, but it’s not impossible. In order to get clients, you’ll need to network and market yourself as much as possible.

You’ll also need to be knowledgeable about the market and be able to provide excellent customer service. If you can do all that, then you’ll have no trouble finding clients.

What Qualities Do Clients Seek in a Real Estate Agent?

The top qualities that clients are looking for in a real estate agent are honesty, integrity, knowledge, and experience.

Clients want to know that they can trust their agent to always have their best interests at heart and to provide accurate information.

They also want to feel confident that their agent has the experience and expertise necessary to help them make the most informed decisions possible throughout the home buying or selling process.

And finally, clients appreciate agents who maintain high levels of integrity and professionalism at all times.

How Do I Get Clients As A New Real Estate Agent?

There are a few ways to get clients as a new real estate agent. One way is to participate in some sort of marketing program through your brokerage. This could involve mailing out postcards, advertising in local newspapers or magazines, or placing flyers in high-traffic areas.

You could also join an online real estate network or contact past clients and ask them to refer you to their friends and family members. Lastly, you can attend local home buyer and seller events in order to meet potential clients face-to-face.

How To Impress Clients In Real Estate?

There’s no one secret formula to impressing clients in real estate, but here are a few tips to get you started:

  • Always be professional and courteous.
  • Always be well informed about the market and the property you’re representing.
  • Be prepared to answer any questions your clients may have.
  • Stay organized and keep track of all the latest developments in the market.
  • Make yourself available at all times to your clients.
  • Always put your client’s best interests first.


As A Real Estate Agent, How Much Should I Spend On Real Estate Marketing?

It depends on your market. If you’re in a hot market, you can get away with spending less on marketing and still generate leads. But if you’re in a slower market, you’ll likely need to spend more on marketing to generate the same number of leads.

Final Thoughts

So there you have it – the 12 best ways to get clients in real estate. While some of these may take longer to see results from than others, all are necessary in order to grow your business.

Consistency is key, so make sure you’re implementing at least one new strategy each week until you have all 12 working for you. And if you need help staying on track or generating new ideas, feel free to reach out to us. We’d be happy to chat with you about how we can help grow your business even further.